SEO IN DIGITAL MARKETING AND CONTENT WRITING
SEO IN DIGITAL MARKETING AND CONTENT WRITING Search engine optimization, or SEO, is a key aspect of digital marketing and branding strategies. It helps businesses gain more popularity among consumers by getting to the top of search engine result pages (SERPs). SEO is the process of increasing the organic search rankings of a website by improving its visibility and traffic. This is carried out by different means, like keyword research, on-page optimization, technical optimization, link building, etc. The main objective of SEO is to boost the authority and credibility of a website, which would help improve its organic search ranking. Increased ranking helps to gain organic traffic to the website, which helps businesses gain more popularity by reaching out to more and more people. Businesses can earn a strong customer base and profit with this. SEO, just like the way it helps brands and businesses, also helps customers or users by enhancing the user experience of a website. As for busi