DIGITAL MARKETING STRATEGIES In the modern era, digital marketing is a great way to promote a product or business with less expense and more impact. It will help reach more people in a short amount of time and with less effort. Hence, most businesses these days use digital marketing to promote their brand or business. A few of the most important digital marketing strategies are: Content marketing Social media marketing Email marketing Advertising SEO PPC SEM Content Marketing Content marketing refers to the planning and creation of content and sharing it to market products or services. It can be done through social media, such as blog posts, website content, podcasts, apps, press releases, and print publications. Content marketing helps increase brand awareness, sales, engagement, and loyalty among customers. Different types of content marketing include: Online marketing Social media marketing Infographics Blog posts Podcast Videos Paid ads.