Eternia Digital Solutions

  DIGITAL MARKETING STRATEGIES In the modern era, digital marketing is a great way to promote a product or business with less expense and more impact. It will help reach more people in a short amount of time and with less effort. Hence, most businesses these days use digital marketing to promote their brand or business. A few of the most important digital marketing strategies are: Content marketing Social media marketing Email marketing Advertising SEO PPC SEM Content Marketing Content marketing refers to the planning and creation of content and sharing it to market products or services. It can be done through social media, such as blog posts, website content, podcasts, apps, press releases, and print publications. Content marketing helps increase brand awareness, sales, engagement, and loyalty among customers. Different types of content marketing include: Online marketing Social media marketing Infographics Blog posts Podcast Videos Paid ads.

  SEO IN DIGITAL MARKETING AND CONTENT WRITING Search engine optimization, or SEO, is a key aspect of digital marketing and branding strategies. It helps businesses gain more popularity among consumers by getting to the top of search engine result pages (SERPs). SEO is the process of increasing the organic search rankings of a website by improving its visibility and traffic. This is carried out by different means, like keyword research, on-page optimization, technical optimization, link building, etc.  The main objective of SEO is to boost the authority and credibility of a website, which would help improve its organic search ranking. Increased ranking helps to gain organic traffic to the website, which helps businesses gain more popularity by reaching out to more and more people. Businesses can earn a strong customer base and profit with this. SEO, just like the way it helps brands and businesses, also helps customers or users by enhancing the user experience of a website. As for busi

Content writing is one of the major professions that everybody thinks about and likes. Everyone who always gives their predominant consideration to build their career thinking about different courses and ways. A content writer or a copywriter always uses his / her ideas as weapons to implement their perfect ideas whether it is in marketing or journalism. What are the qualifications or how a person becomes a content writer? There is no mandatory qualification for content writers! The one and only condition is their willingness to write, adopt, and implement their writing in a unique and occasional way. Content writing is a type of professional marketing writing created for an online audience. Marketers and business owners publish content, or copy, online for many reasons. They may look to increase the traffic to their website or to inform their customers about a new product or service. Business professionals often hire content writers to produce high-quality messages for sales copy, bl

 From the beginning of any business, it is essential to market the same to chase competition. Earlier, each business had to market straight to the public. They used several methods like brochures, sponsored programmes, etc. to market themselves. However, the emergence of technology and its wide accessibility made the marketing world easier than before.  What is digital marketing ? Nowadays internet has been compressed to mobile sets. Through mobile-friendly content that targets the audience to promote your brand, product, etc., the digital market uses every bit of its possibilities like online advertisements, platforms, etc. From the acceptance of digital marketing, we could say that digital marketing will be the future of marketing.  Digital Marketing Tools  While using the digital way of marketing we should be aware of some tools such as:  1. Search engine optimization ( SEO )     Search engine optimization (SEO) is done to increase organic traffic to a website or webpage from search

  Google Search Console vs. Google Analytics   Google Analytics: Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization and digital marketing purposes. It enables web owners or webmasters to analyze their visitors with the objective of interpreting and optimizing the website's performance. Google Analytics can track all forms of digital media and refer upstream web destinations, and advertisements, and integrate with other Google products. It may include:                                          Google Search Console  is a tool that helps to do the search engine optimization method in a controlled form. It helps webmasters optimize the website by finding errors and also analyzing the overall performance of the website according to the target audience, area, etc. The initial name of the Google search console was Google Webmaster Tools. This tool helps you to monitor the performance of every website in search eng

 Bing Webmaster   is a free tool from Microsoft that allows website owners and managers to add their websites to the Bing index crawler to make sure their sites are available on Bing search. Bing Webmaster Tools provides many features that can be accessed by webmasters after they verify the ownership of their websites using methods such as Meta verification, adding CNAME records to DNS entry, XML verification, and Domain Connect. It contains the following tools and features to support webmasters to access data and manage their websites on Bing. To sign in to the Webmaster tool, you can use your email ID, if you want to import your data directly from Google Search Console then you have to sign in with your Gmail ID. Once you choose to add and manually verify your website using the Webmaster tool, you can choose between domain property or URL prefix property. Once it is done you will be redirected to the website’s dashboard where you can monitor the search performance of the website.