Google Search Console and Google Analytics

 Google Search Console vs. Google Analytics

 Google Analytics:

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization and digital marketing purposes. It enables web owners or webmasters to analyze their visitors with the objective of interpreting and optimizing the website's performance. Google Analytics can track all forms of digital media and refer upstream web destinations, and advertisements, and integrate with other Google products. It may include:  
                                     
google analytics

Google Search Console is a tool that helps to do the search engine optimization method in a controlled form. It helps webmasters optimize the website by finding errors and also analyzing the overall performance of the website according to the target audience, area, etc. The initial name of the Google search console was Google Webmaster Tools. This tool helps you to monitor the performance of every website in search engine optimization. The following steps are used in the Google search console:

Performance: Keyword performance data from organic search is available including what keyword led to clicks and impressions. We can also know the average position and the click-through rate for each keyword.

Coverage: The coverage report helps you understand how Google is crawling and indexing your website.

Sitemap: Sitemap is a model of website content designed to help both users and search engines navigate the site. A site map can be a hierarchical list of pages( with links) organized by topic, an organization chart, or an XML document that provides instructions to search engine crawl bots. Site maps are especially important for sites, Google introduced Google sitemaps to help web crawlers find dynamic pages, which were typically being missed. Bing and all other search engines also support this protocol.

Google search console

GOOGLE SEARCH CONSOLE vs. GOOGLE ANALYTICS

GOOGLE SEARCH CONSOLE:

  • Google search console is about search engine interaction with the site.
  • This process ends with a click.
  • It allows all pages to be crawled.
  • In this keywords are used by the user.
  • It gives a pure understanding of Broken links.
  • It helps to understand the configuration of the website.

GOOGLE ANALYTICS:

  • Google Analytics is about how Users interact with the site.
  • This process starts with a click.
  • It understands how many visits to the site.
  • Bounce rate can be identified.
  • Understanding content popularity.
  • Allows to understand the activity of people on the website.

From the above-explained facts, we can understand that both Google Search Console and Google Analytics are essential and very important tools for SEO. So it's not 'search console vs. analytics',

it's GOOGLE SEARCH CONSOLE = GOOGLE ANALYTICS.

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